As part of its Guiding Principles, the Demag Cranes Group has defined five values that describe the self-image of the Company and form the basis of our corporate action.

Innovative Strength

We always seek to improve ourselves and excel through quality, motivation and innovative strength.

Motivation

Our employees are our most valuable asset. We invest in their professional and personal development and motivate them to use their skill and creativity to achieve success together.

Sustainability

Our conduct is ethically responsible and conforms to the principles of sustainable corporate governance.

Responsibility

We handle all the resources at our disposal carefully, sparingly and responsibly.

Openness

We show respect toward the wide range of international cultures and beliefs and are open to the ideas, opinions and desires of others.

Specific guidance on corporate conduct is provided in the Code of Conduct, which the Company introduced throughout the Group in financial year 2007/2008 and which is binding for all employees. The Code of Conduct sets down standards for personal and professional conduct that apply to all countries and cultures in which the Company is represented by Group companies. Observance of and compliance with applicable law, fair competition, transparent communication and personal integrity are cornerstones of this conduct.