The in-house production of the Demag Cranes Group is focused on high value-added components. In less industrialised regions, we outsource the production of low value-added components to strategic partners, which increases our flexibility and capacity and allows us to reduce our own investment requirements.

In the Industrial Cranes segment we operate three component plants in Wetter an der Ruhr (Germany), São Paulo (Brazil) and Shanghai (China). Furthermore, crane girders are produced and cranes are assembled at 22 plants in highly industrialised regions around the world. The necessary components are supplied by our own component plants. Seven of the 22 crane plants are operated by MHE-Demag (S) Pte. Ltd., Singapore, a 50/50 joint venture between Demag Cranes & Components GmbH, Wetter, and Jebsen & Jessen (SEA) Pte. Ltd., Singapore. In less industrialised regions, we work together with crane manufacturing partners and supply them with our components. This gives us broad geographical coverage and operational flexibility. Crane girders produced by local partners are locally assembled with Demag Cranes components to create cranes in accordance with our quality requirements. This allows us to better plan our production capacities and use them more profitably. The product development efforts of the Industrial Cranes segment targeting emerging markets are increasingly shifting in this direction, creating in-depth product expertise tailored to these markets.

Production as well as the technical, commercial and administrative areas of the Port Technology segment are located at the Düsseldorf plant. Both our main market in Europe and our international customers are served centrally from here. Operations focus on the production of critical large components that determine product quality and final assembly. We additionally draw on a worldwide network of suppliers and production partners. Cranes produced by us are transported to customers by water, along the Rhine to the North Sea ports of Antwerp and Rotterdam and from there on to end customers. Many of our customers in our main market in Europe can be reached direct by ship. Worldwide sales and service for products from the Port Technology segment are carried out by centrally based key account managers for international customers, but also regionally by Demag Cranes AG’s foreign subsidiaries, or by contractual partners.

In the Services Segment the Demag Cranes Group operates one of the largest crane and hoist service networks in the market numbering more than 220 service centres worldwide. With over 650,000 cranes and electric hoists, Demag Cranes has the largest installed base in the world. The current outsourcing trend among customers represents a solid platform for long-term demand growth. All services in this segment are provided by our own regionally structured service sales organisation and our field service organisation. The spare parts business is increasingly being conducted via the web-based Demag Shop system. This is a company-wide virtual sales and distribution platform directly linked to the central spare parts logistics system and the spare parts supply chain, which is largely separate from the new equipment supply system. Spare parts are manufactured on a decentralised basis in the Demag Cranes Group and then distributed via a central logistics system. Repair centres are available worldwide for general overhauls and repairs to crane components. Key strengths of our field service organisation notably include the extensive skills and motivation of our staff who, after completing high-quality professional training, receive continuous training organised by the Company. Processes in field-service organisation can be effectively managed using integrated IT planning and reporting modules to ensure fast response times. A centrally organised competence centre is available to provide development services for complex crane refurbishment projects.